Keywords in SEO play a pivotal role in promoting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a word or phrase that users enter into search engines when they are looking for a specific service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to position websites.

The power behind SEO keywords lies in their ability to relate what users are searching for to the content that your website is providing. Effectively using these keywords will help lure the right audience and boost the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at methods for efficiently using keywords. Improving the use of keywords calls for a balance. You'd want to include relevant keywords to attract search engines but not overly saturate check here your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your website, as these are areas where search engines tend to look.

It's also essential to choose keywords that resonate with your target audience. This signifies understanding their language, their searching habits and their needs.

To conclude, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a critical tool in achieving success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.